Fundamental eCommerce and Digital Marketing Course (10 Classes)
There are 10 webinars recorded in this course and the topics are the most important topics you cannot miss if you are a beginner to eCommerce & Digital Marketing.
FEDM
FEDM – Webinar#10. Social Media Content Development & Marketing
Choosing the right Social Media to target your audience is very important to get better engagement and results. If your content goes viral, you will even have a broader reach than you can imagine.
FEDM01 – Webinar#09. Google Ads (Keywords, Display Banner, Video) Advertising
Google is definitely penetrating the market with all kinds of levels and advertising on Google can mean to show up on search results, appearing on different Google Display Network websites or youtube. Setting up campaigns in Google Ads is not exactly straight forward if you are not familiar with the basics. This is a wonderful course to begin.
FEDM01 – Webinar#08. Facebook Advertising
Facebook is the most popular social media in the world. In order to gain more attraction from your target audience, you need to advertise with the right objectives, placements, ad formats…You can also leverage it to promote your online shop through FB Shop (Commerce Manager).
FEDM – Webinar#07. eMail Marketing & Customer Database Building
eMail Marketing is fundamental to Digital Marketing and it is probably the most cost-effective channel for all especially if you are targeting your existing customers for best ROI.
FEDM – Webinar#06. Google Analytics & Performance Tracking
You need to understand the real success metrics of digital marketing campaigns before you can really decide digital channels may bring you the better performance & results. Google Analytics is serving as one of the most widely used tools.
FEDM01 – Webinar#05. Search Engine Optimization Basics
SEO is probably the most important topic to understand or action you need to take if you want to grow organic traffic to your online shop or website. Once mastered, you will have a very good competitive position.
FEDM01 – Webinar#04. eCommerce Success by Loyalty Program & Affiliation
The essence of growth for your online shop is to build up the base of your returning customers. The more returning customers the greater the growth in sales. It is the most important tactic of all for e-Commerce.
FEDM – Webinar#03. eCommerce Success by Sales Funnel
How would you design a sales funnel when customers are visiting your eCommerce site (online shop) is an art and it will greatly increase the chance of conversion for your online shop and grow faster with sales. If you think in the way of a Sales Funnel, your online shop is not just a website but a coordinated effort for sales conversion!
FEDM – Webinar#02. eCommerce Success by Great User Experience
If you can enhance the user experience of your online shop, you will have better chance of success in sales of your eCommerce.